153 - Revolutionizing Frontline Sales: Turning Order Takers into Revenue Makers

Thomas Watkins

Published on: 22/10/2025

In this episode of "Product Led Growth Leaders," host Thomas Watkins interviews Geoffrey Toffetti, CEO of Frontline Performance Group. They discuss how hotels and service businesses can boost revenue by empowering frontline employees—like front desk agents and servers—with the Engage SaaS platform. Geoffrey explains how Engage uses AI-driven insights, goal tracking, and incentives to transform staff from order takers into service-based sales professionals.